Facebook Alters News Feed to Show More Timely and Trending Stories

Written by
facebook updates news feed trends

In a recent post from Facebook, two updates to the News Feed ranking algorithm are targeted at serving content that is closely tied to its trends as well as timeliness of posts in relation to the stories themselves. “Our goal with News Feed is to show everyone the right content at the right time so […]

Grandpa and Grandmasterflash – Together Forever!

Written by
grandpa and grandmasterflash

Oh Facebook, we love your little quirks (or easter eggs?). Your kids are so proud of their Grandmas who are (accidentaly) tagging themselves as “grandmasterflash” through Facebooks auto recognition. Here, take a look at a quick example:

DiGiorno Goofs with #WhyIStayed Tweet off Ray and Janay Rice

Written by
digiorno pizza tweet

Tens of thousands or women took to twitter in a duel hashtag campaign using #whistayed and #whyileft in response to the release of the Ray and Janay Rice domestic abuse video this week. The campaigns focused on women sharing their stories on the open forum. But, unbenounced to Digiorno pizza who tweeted out, “#whyistayed because […]

iPhone 6 and 6 Plus – Available September 19th

Written by

At its special media event today, Apple announced the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus. The key changes to the new iPhones compared to the old iPhones are the following features: larger screen, faster processor, better camera, and a new Apple payment system. The new models feature a number of hardware changes, […]

Jony Ive: Fall of Switzerland and the Great iWatch

Written by

While the iWatch is set to unveil next week it will most likely not hit the market until 2015. But analysts are already reporting the expected financial fallout on Switzerland, a country that employes 56,000 people in the industry. The country, famous for manufacturing quality watches such as Tag Heuer are bracing themselves for a […]

US Search Awards 2014 – Shortlist Announced

Written by
us search awards

The shortlist of nominees was announced for the US Search Awards in association with PubCon celebrating many of the industries finest agencies, campaigns and individuals. See the nominees here. The awards ceremony will take place in Las Vegas (at Pubcon) on October 8th, 2014. Categories include Best Search Campaigns, Best Use of PR, Best Local […]

Live Nation to Develop Programmatic Ad Selling

Written by
live mnnation programmatic ad selling

Live Nation Entertainment, the largest concert company in the world (Live Nation & Ticketmaster), recently hired Mike Finnegan former director of product development at WPP’s programmatic agency to lead its new programmatic ad selling, which includes tapping its consumer data. More than $1.34 billion will be spent sponsoring music venues, festivals and tours this year, […]

Galaxy S5 ALS Ice Bucket Challenge – Pass or Fail?

Written by
Galaxy S5 ALS Ice Bucket Challenge - Pass or Fail

Samsung has touted its new Galaxy smartphone has a waterproof shell extensively and the company took the plunge in a risky social ad campaign jumping on the ALS Icebucket Challenge and calling out Apple’s iPhone 5S, HTC’s One M8 and Nokia’s Lumia 930. The advertising campaign is quite interesting as it takes advantage of its […]

Marketing Automation and Ad Technologies Collide – BOOM!

Written by
Marketing Automation and Ad Technologies Collide - BOOM!

The role of data has grown over the past decade and is finally at a crest of accessibility. Previously, marketers suffered from complex data integrations to pull prospective users and customers into segmented, targeted lists for advertising and acquisition programs. But we are now preverbal light at the end of the tunnel to actually put […]

Rocket Fuel Buys X+1 – Programmatic Ad Buy and Data Management

Written by
Rocketfuel x+1

Rocket Fuel, an automated ad buying platform, has purchased the ad-tech firm X+1 for a reported $230 million the company announced Tuesday August 5th, 2014. This aquisition brings the powerful Origin data management and programmatic ad buying technology under the Rocket Fuel umbrella. Digital media buyers and publishers are at the crest of the migration […]

The Official Guide to Reddit – Reddit 101

Written by

Ever wonder what all the buzz was about Reddit? Some people just don’t get the message board style layout of Reddit. But most of them have heard of it and may have event checked it out once or twice. It’s pretty difficult to get the hang of it. Ever wonder what happened to the Technology […]