Why is Walmart Scooping Up All the Top Tech Execs?

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Kevin Systrom Walmart board instagram

Add another tech success to the Walmart Board of Directors. The largest retailer in the world added Kevin Systrom to it’s board. Effective immediately. In a statement, Walmart’s chairman touted Systrom’s “digital expertise” as “invaluable” for the retail chain’s ecommerce efforts. He joins the board along side Linda Wolf (Former CEO of Leo Burnett) and […]

How Much Derek Jeter is Enough? Facebook New Trends Update Live

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How Much Derek Jeter is Enough? Facebook New Trends Update Live

Kudos to any man or woman that can accomplish as much as Derek Jeter did throughout his career. Notwithstanding (and full disclosure) being a Phillies fan enough is enough. Not with the press and media but with the evasive updates in our Facebook walls. See, Facebooks’ two new updates that alter your news feeds to […]

Brand Development Should be a Mobile-First Strategy

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Brand Development Should be a Mobile-First Strategy

Agencies across the globe are beginning to recognize the importance of developing a complete brand strategy with a mobile-first attitude. Brands are also recognizing this as the first screen in consumers lives. The smartphone has evolved into a growing trend as the new first impression. But how are agencies and brands working together to be […]

Social Media and Charity: Conversations for Good Causes

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social media and charity

On the heals of the Social Good Summit produced by Mashable.com some insightful, and affirming, metrics were gathered on the correlation between social media and charitable causes. In a survey conducted during the event found a vast majority learned about a charitable cause through social media. In addition, respondents were more willing to donate money […]

Facebook Alters News Feed to Show More Timely and Trending Stories

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facebook updates news feed trends

In a recent post from Facebook, two updates to the News Feed ranking algorithm are targeted at serving content that is closely tied to its trends as well as timeliness of posts in relation to the stories themselves. “Our goal with News Feed is to show everyone the right content at the right time so […]

Grandpa and Grandmasterflash – Together Forever!

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grandpa and grandmasterflash

Oh Facebook, we love your little quirks (or easter eggs?). Your kids are so proud of their Grandmas who are (accidentaly) tagging themselves as “grandmasterflash” through Facebooks auto recognition. Here, take a look at a quick example:

DiGiorno Goofs with #WhyIStayed Tweet off Ray and Janay Rice

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digiorno pizza tweet

Tens of thousands or women took to twitter in a duel hashtag campaign using #whistayed and #whyileft in response to the release of the Ray and Janay Rice domestic abuse video this week. The campaigns focused on women sharing their stories on the open forum. But, unbenounced to Digiorno pizza who tweeted out, “#whyistayed because […]

iPhone 6 and 6 Plus – Available September 19th

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iphone6-sept

At its special media event today, Apple announced the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus. The key changes to the new iPhones compared to the old iPhones are the following features: larger screen, faster processor, better camera, and a new Apple payment system. The new models feature a number of hardware changes, […]

Jony Ive: Fall of Switzerland and the Great iWatch

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992014

While the iWatch is set to unveil next week it will most likely not hit the market until 2015. But analysts are already reporting the expected financial fallout on Switzerland, a country that employes 56,000 people in the industry. The country, famous for manufacturing quality watches such as Tag Heuer are bracing themselves for a […]

US Search Awards 2014 – Shortlist Announced

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us search awards

The shortlist of nominees was announced for the US Search Awards in association with PubCon celebrating many of the industries finest agencies, campaigns and individuals. See the nominees here. The awards ceremony will take place in Las Vegas (at Pubcon) on October 8th, 2014. Categories include Best Search Campaigns, Best Use of PR, Best Local […]

Live Nation to Develop Programmatic Ad Selling

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live mnnation programmatic ad selling

Live Nation Entertainment, the largest concert company in the world (Live Nation & Ticketmaster), recently hired Mike Finnegan former director of product development at WPP’s programmatic agency to lead its new programmatic ad selling, which includes tapping its consumer data. More than $1.34 billion will be spent sponsoring music venues, festivals and tours this year, […]