IAB 2014 Ad Revenue Report

$49.5 Billion in U.S. Internet Ad Revenues in 2014

U.S. Internet Ad Revenues Reach $49.5 Billion in 2014, a 16% Increase Over 2013, Making it the Fifth Year in a Row of Double-Digit Growth for the Industry. Q4 2014 Surpasses $14 Billion, Rising 17% Over Same Time in 2013 Mobile Ad Revenues Hit $12.5 Billion in 2014, Representing a 76% Increase Year-Over-Year Digital Video Up […]

Mobile Update Algo

Google Update: Rolling out the mobile-friendly update

As noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable […]

bing yahoo partnership

Update from Bing on Bing/Yahoo Search Partnership

Today Microsoft and Yahoo announced that the companies amended their search partnership in a way that improves the search experience, creates value for advertisers and establishes ongoing stability for partners. Over the past five years, the search advertising market and both companies have changed dramatically and it makes sense to evolve the partnership. What is […]

Ferguson Social Media

Social Media Ferguson: How Protesters Organization Failed

In the aftermath of a horrific evening of protesting in Ferguson Missouri, after the announcement related to Darren Wilson not being indicted for the shooting death of Michael Brown, community leaders and social organizers turned to a handful of twitter handles (notably: Netta @nettaaaaaaaa and DeRay @deray), tumblr accounts and web sites for instructions on […]

DFP Design

DoubleClick for Publishers (DFP) Goes Down Costing Publishers Over 1 Million per Hour

The platform used by publishers, DoubleClick for Publishers, worldwide went down today (11-12-2014) at the beginning of business hours (EST) and stayed down for almost 3 hours. Google scrambled and answered support questions with, “The issue has already been escalated to our engineers and we are urgently working on resolving the issue.” So, we saw […]