U.S. Internet Ad Revenues Reach $49.5 Billion in 2014, a 16% Increase Over 2013, Making it the Fifth Year in a Row of Double-Digit Growth for the Industry. Q4 2014 Surpasses $14 Billion, Rising 17% Over Same Time in 2013 Mobile Ad Revenues Hit $12.5 Billion in 2014, Representing a 76% Increase Year-Over-Year Digital Video Up […]
Google Update: Rolling out the mobile-friendly update
As noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable […]
Update from Bing on Bing/Yahoo Search Partnership
Today Microsoft and Yahoo announced that the companies amended their search partnership in a way that improves the search experience, creates value for advertisers and establishes ongoing stability for partners. Over the past five years, the search advertising market and both companies have changed dramatically and it makes sense to evolve the partnership. What is […]
Bing and Yahoo Extend Search Deal Deadline 30 Days
Bing and Yahoo have agreed to extend the existing deal between the two Search companies another 30 days to re-negotiate its 10 year existing agreement originally crafted by CEOs no longer leading either company. The long standing arrangement began in 2015 and will extend 30 days past February 23rd 2015. “We value our partnership with […]
Meerkat Live Streaming Twitter Video Conversations – Say What?
Every now and then you say, “why didn’t I think of that?” This is another one of those darlings that falls in that bubble. The Meerkat, launched in February, has slowly gained national trend status since SXSW. The technology allows users to live stream video direct to their followers on Twitter and others while allowing […]
Mobile First: The Next Generation of Strategy
In 2014 we saw that screen-agnostic mobile platforms were all the rage of high-end agencies and industry leaders. Desktop platforms (and even entertainment platforms) have now taken this approach. Consider the Xfinity X1 platform. But they were years behind Sony’s adaptation of screen-agnostic as far back as the original PS3 roll out. Consumers are increasingly […]
Top 10 SEO and Digital Marketing Posts of 2014
It has been a fantastic year at pushStar Digital. In 2014 we covered many different digital conversations and reported on insightful Internet marketing trends. Here are our top posts as viewed by our wonderful pushStar fans. Internet of Things and Wearable Tech to Dominate by 2025 PRNewsWire and PRWeb Continue with SEO Troubles Panda 4.0 […]
Social Media Ferguson: How Protesters Organization Failed
In the aftermath of a horrific evening of protesting in Ferguson Missouri, after the announcement related to Darren Wilson not being indicted for the shooting death of Michael Brown, community leaders and social organizers turned to a handful of twitter handles (notably: Netta @nettaaaaaaaa and DeRay @deray), tumblr accounts and web sites for instructions on […]
THE 25 BEST VINES OF 2014
Here is a collection of the 25 best #vines of 2014
Growing Up Tech: Kids Today in this Digital World
Our kids today are consumed by the digital world. Wether they are on their iPads, Face-Timing cousins or playing apps on their phone it is virtually unavoidable. It is the new way to ground our kids, “I’ll change the wi-fi password!” And we are all concerned with what technology is doing to our children’s brains, […]
Topic Based Search Results – The Judas Effect
A shift toward topic modelling for search has been researched and documented over the past year and may prove valuable as a shift in major search engines algo’s toward providing more accurate results related to common understanding and trends. These results may lead to better result page listings for users, but will this decrease ad […]
DoubleClick for Publishers (DFP) Goes Down Costing Publishers Over 1 Million per Hour
The platform used by publishers, DoubleClick for Publishers, worldwide went down today (11-12-2014) at the beginning of business hours (EST) and stayed down for almost 3 hours. Google scrambled and answered support questions with, “The issue has already been escalated to our engineers and we are urgently working on resolving the issue.” So, we saw […]