Archive for the ‘Articles’ Category

Burlington, NJ Web Design and SEO

Monday, May 31st, 2010

Social Media is the quickest marketing available. There’s a conversation going on out there always. Our leading web design and New Jersey SEO company works to not only get you top position on high volume keywords but to deliver advanced social media campaigns on facebook, Twitter and more. Organic search results are our specialty. We can do a free analysis on your site and provide feedback for web development and SEM that will bring your site to the top.

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Have a Little Help From Your Friends

Thursday, January 7th, 2010

In this new year we will start out with a fresh set of downs, a clear mind and a well thought out game plan.  Hopefully we’ve all been strategizing how we are going to touch as many prospective customers as possible before either dollars run out or our competition does.  Hopefully we’ve all taken the time to research those competitors to gain valuable ideas (yeah, borrowing with a plan in mind is a good idea).  And lastly, hopefully none of us are using the word “hope” in our modern vocabulary.

As the famous playwright David Mamet says, “Hope is what keeps us alive”.  But is he speaking in the literal sense or in more of human nature?  Relying on purely “hope” is not the backbone of a marketing plan.  In fact, you should already know what your results will be before hitting submit, before typing a word or before opening your wallet.  The trouble is, how do you know if your plan was successful?  Did my efforts convert at a rate that will warrant future activities of the same routine?

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So with so much time and effort being placed on many of the more popular tools for gaining exposure in an RGB world I implore you to have a little help from your friends.  With WordPress, Blogger, Joomla, Drupal and many other third party applications I encourage you to explore extensions and components.  All of these tools offer a staggering amount of open source support and are easily accessible and manageable.  Generate sitemaps and SEO stats with no more than two clicks direct from your control panel.  Encourage interactivity without actually getting out of bed.

’tis the season to Share…

Wednesday, December 2nd, 2009

As the end of 2009 draws near (my oh my, another decade down)  it is quite reassuring to see how far SEM (Search Engine Marketing) has come.  It’s as if it is almost respected at this point.  Not like years past where there were a bunch of hackers locked up in a closet sized office trying to beat Google at it’s own game.

The newer algorithms we are dealing with now have been established to benefit those of whom we are developing for from the beginning, our unique visitors.  And boy, there sure are a lot of unique visitors out there.  Developing fresh content for your site will not only improve your page rank but will also please those visitors and encourage them to visit more often then just the holidays.

So during the festive season of peace this year, I invite you all to get caught up in the magic of giving and “share”.  Take the time pass on a link, forward a video or just comment on a wonderful posting.  Because sharing is not only good for the poster, but also for those who have been given the opportunity to view the forwarded posts.

When measuring analytic s it has become all too apparent that attention spans are at an all tweet low.  If you can’t get it said in 140 characters then just don’t say it.  Make your tweets, posts and updates understandable and interesting to avoid high bounces.  Share on as many networking sites as possible.  Visit pushStar.com (New Jersey’s leading SEO and Web Design page) to learn more about possible opportunities in this area.

If you can’t get it said in 140 characters then just don’t say it.

So take a little break from trying to wrestle up those links (not too long though) and reach out to others, join communities and social sites such as MerchantCircle.com and offer your expertise.  So “Happy Holidays to All and to All a Good Night.”