I was quite excited to see Travis Lee pitch the other night in his debut as a Phillie. So much in fact that I attempted to blog it in a wonderful piece entitled “Good Ownership and its Advantages”. This was a wonderful post which unfortunately fell victim to a bug in the Word Press iPhone application (or maybe operator error). The puropse was to talk about the advantages of good ownership not resting on their laurels after a world championship but rather continuing to stay proactive in current and future activities.
This holds true in business, well to a certain extent. Given the 2008 recession that sent many companies into defense of marketing dollars I had the displeasure of working with a certain company that remained offensive in an attempt to increase market share while smaller companies crawled under their shells to dodge the economic storm. Well as the clouds have cleared it is apparent to me that those smaller companies, and any organization for that matter, that kept marketing dollars and expenses under control made out better.
Most recently I had the pleasure of sitting on the eight yard line for the Philadelphia Eagles Flight Night which was an exhibition game/practice with some 31,000 in attendance. The night was excellent with parachutters landing on the filed, swoop in full effect, cheerleaders and the unfortunate injury of starting linebacker Stewart Bradley. I happened to catch a snapshot of him on the sideline which got me to thinking the next day. Maybe a news outlet would like this picture as the story began to gain momentum. I spoke with several outlets offering a little bit of money here and there but my choice was apparent when NBC10.com offered a web link:
Click here to see the link and article (Read half way down to see my name, link and photo). I’ve attributed the results in getting that link to the tune of an over 60% increase in new visitor traffic, so the advantages of a web link over $50 cash are far more advantageous. Plus the popularity factor with Google PageRank and having a trusted news organization listing our URL with set title tags increases the search engines opinion of our site.
I’ve attributed the results in getting that link to the tune of an over 60% increase in new visitor traffic, so the advantages of a web link over $50 cash are far more advantageous.
Link Building has been around since the spawn of the internet but has increased in importance with the outcasting of link farms and Meta Tag/Keyword relevance. Although tedious, reaching out to vertical markets, and sometimes non-vertical, proves the highest return on organic search results. Links can be found at your local municipality, local social networking sites and many other places. Many require a reciprocal link so your site should have a links (link building) page not just to show who you like but as an incentive to trade links with reputable organizations.
