Posts Tagged ‘E Marketing’

’tis the season to Share…

Wednesday, December 2nd, 2009

As the end of 2009 draws near (my oh my, another decade down)  it is quite reassuring to see how far SEM (Search Engine Marketing) has come.  It’s as if it is almost respected at this point.  Not like years past where there were a bunch of hackers locked up in a closet sized office trying to beat Google at it’s own game.

The newer algorithms we are dealing with now have been established to benefit those of whom we are developing for from the beginning, our unique visitors.  And boy, there sure are a lot of unique visitors out there.  Developing fresh content for your site will not only improve your page rank but will also please those visitors and encourage them to visit more often then just the holidays.

So during the festive season of peace this year, I invite you all to get caught up in the magic of giving and “share”.  Take the time pass on a link, forward a video or just comment on a wonderful posting.  Because sharing is not only good for the poster, but also for those who have been given the opportunity to view the forwarded posts.

When measuring analytic s it has become all too apparent that attention spans are at an all tweet low.  If you can’t get it said in 140 characters then just don’t say it.  Make your tweets, posts and updates understandable and interesting to avoid high bounces.  Share on as many networking sites as possible.  Visit pushStar.com (New Jersey’s leading SEO and Web Design page) to learn more about possible opportunities in this area.

If you can’t get it said in 140 characters then just don’t say it.

So take a little break from trying to wrestle up those links (not too long though) and reach out to others, join communities and social sites such as MerchantCircle.com and offer your expertise.  So “Happy Holidays to All and to All a Good Night.”

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Where to Spend My Internet Advertising Dollars?

Saturday, July 18th, 2009

Oh yes, Internet Advertising Dollars. The days of magazine and newspaper ads have been surpassed for quite some time now. Many small business owners have been missing out on the advantages of advertising in PPC campaigns as it far outweighs the “cover your eyes and throw a dart” print campaigns of the past decades.

So, where should one budget those sacred marketing dollars?

Some times the most obvious answers are worth repeating. Google AdWords and Yahoo Marketing SM are operation critical to getting targeted traffic. Over 60% of local patrons begin searches online for restaurants, shopping and services. Have you recently looked at hiring a local handyman, carpenter, plumber or painter? Those contractors who have done their homework and have SEM/PPC campaigns in place will grab more then their fair share of the pie.

I’m a big believer in large format print advertising but it can not be a standalone methodology. It’s practical use is one of brand name recognition only. Many new avenues worth exploring are social network campaigns. I have explored some with low to average conversion ratios. I’m not convinced of the success ratios of Facebook advertisements, however the filtered results from LocalSearch prove more positive.

Within PPC campaigns be certain to test several different campaigns and groups within those campaigns along with several different advertising copy within those. pushStar Multimedia offers SEM/PPC management along with keyword/key phrase analytics that can capture new business within this Internet economy. All budgets vary so email or call with questions on the possibilities of results for your companies campaigns.

Todd
pushStar Multimedia

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Internet Marketing 101

Tuesday, June 16th, 2009

Email Marketing on a budget.

Your most valuable asset as a company is your list, your database, your customers. Buying lists from brokers will cost you thousands of dollars, not to mention the added cost of printed materials and postage. Protecting that list and growing it daily should be a high priority for any business.

So, how big is your list? Are you hitting it with emails monthly? Weekly or even daily? You shouldn’t feel shy about blasting your customers with emails on a timely basis. Most receivers don’t mind reminders that they receive from companies they know. Especially if your business and customer basis is within close proximity. Remember your not spam until your in a can and if you are still coming up in your customers inbox then you are not in the can.
What kind of results can you expect?

Email marketing isn’t the golden ticket to instant sales at first. Like any form of advertising, it takes time. You should have an email signup form on your web site. Expect maybe fifteen to twenty percent of the customers you email to actually open the email and look at it. Expect twenty five percent of that group to actually click on a link to your web site.

So, if you email 1,000 recipientsand 150 open the email that means you may get 37 hits to your site. That’s 3.7% of your list which is better then most direct mail campaigns at a fraction of the cost.

So, why aren’t you using that valuable asset you already have? Your customers email address is something you should always be asking for. There are numerous Email management web sites out there to help manage your lists and emails. pushStar uses and recommends Constant Contact because of its ease of use, reporting services and reasonable pricing structure.

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