Posts Tagged ‘facebook’

’tis the season to Share…

Wednesday, December 2nd, 2009

As the end of 2009 draws near (my oh my, another decade down)  it is quite reassuring to see how far SEM (Search Engine Marketing) has come.  It’s as if it is almost respected at this point.  Not like years past where there were a bunch of hackers locked up in a closet sized office trying to beat Google at it’s own game.

The newer algorithms we are dealing with now have been established to benefit those of whom we are developing for from the beginning, our unique visitors.  And boy, there sure are a lot of unique visitors out there.  Developing fresh content for your site will not only improve your page rank but will also please those visitors and encourage them to visit more often then just the holidays.

So during the festive season of peace this year, I invite you all to get caught up in the magic of giving and “share”.  Take the time pass on a link, forward a video or just comment on a wonderful posting.  Because sharing is not only good for the poster, but also for those who have been given the opportunity to view the forwarded posts.

When measuring analytic s it has become all too apparent that attention spans are at an all tweet low.  If you can’t get it said in 140 characters then just don’t say it.  Make your tweets, posts and updates understandable and interesting to avoid high bounces.  Share on as many networking sites as possible.  Visit pushStar.com (New Jersey’s leading SEO and Web Design page) to learn more about possible opportunities in this area.

If you can’t get it said in 140 characters then just don’t say it.

So take a little break from trying to wrestle up those links (not too long though) and reach out to others, join communities and social sites such as MerchantCircle.com and offer your expertise.  So “Happy Holidays to All and to All a Good Night.”

Social Networking and Your Organization

Friday, July 24th, 2009

It took me a few tries to get into Facebook and LinkedIn.  Like many, I had hesitations about posting pictures and information about me publicly until I really sat down and figured out the value of meeting up with old friends and keeping in touch with contacts.  Well, it took my wife twisting my arm to get me on and now sometimes we twist each others arm to get them off “the book”.

Needless to say, social networking platforms are not just a personal tool but also a valuable asset to churches, organizations, non-profits and corporations large and small.  Imagine your organization using a social networking tool to increase productivity by always keeping communication open.   Picture your work day starting with logging into your company or organizations networking site and seeing that Dottie from Accounting has updated her status to say, “Dottie Baker is troubled by the amount of declined D&B reports” or that Joe in Marketing has posted the latest copy proofs for approval.  Who is that Joe in marketing guy and why does he always leave the dirty filter in the coffee machine?

Oh yeah, it’s better then a WiKi or a local intranet.  It’s easier then Document Management software.  Why?  It’s instant.  It’s in your face.   It builds community within an organization and in these difficult times where many are afraid to leave their chairs in fear that when they return they will be laid off it is the effective communication tool for getting messages out there.  Churches use this platform with their congregation and members have embraced the ease of use and accessibility of keeping up with other members and events within the church.   The opportunity for another added revenue stream with advertising is also a kicker for the treasurer of a school or any educational institute looking to make a faculty or student version.

Getting set up with a social networking site is simple and quick.  Contact us today for pricing and turn times and mention our blog post for one year of free web hosting with any social networking installation.

Todd
pushStar Multimedia, LLC

Social Networking Sites Really Do Help

Saturday, July 11th, 2009

Does your company have a facebook page?  well consider getting one.

Pretty simple thing to overlook yet it is an extremely popular avenue for driving specific traffic to your site and consistently as well.  Building a community page takes minutes but the results are unparalleled.

On the topic of traffic – stay local, local, local…  30% of web searches include a city state or zip in them to find local merchants.  If you haven’t integrated zip codes and cities into your keyword/phrase management then you are missing out on Content Match specific traffic.

While twitter will certainly fade due to its inability to generate revenue (sorry – just being realistic), the almighty facebook will remain king.  So go ahead, get yourself a facebook page and get some fans.

Todd
pushStar Multimedia, llc