In this new year we will start out with a fresh set of downs, a clear mind and a well thought out game plan. Hopefully we’ve all been strategizing how we are going to touch as many prospective customers as possible before either dollars run out or our competition does. Hopefully we’ve all taken the time to research those competitors to gain valuable ideas (yeah, borrowing with a plan in mind is a good idea). And lastly, hopefully none of us are using the word “hope” in our modern vocabulary.
As the famous playwright David Mamet says, “Hope is what keeps us alive”. But is he speaking in the literal sense or in more of human nature? Relying on purely “hope” is not the backbone of a marketing plan. In fact, you should already know what your results will be before hitting submit, before typing a word or before opening your wallet. The trouble is, how do you know if your plan was successful? Did my efforts convert at a rate that will warrant future activities of the same routine?
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So with so much time and effort being placed on many of the more popular tools for gaining exposure in an RGB world I implore you to have a little help from your friends. With WordPress, Blogger, Joomla, Drupal and many other third party applications I encourage you to explore extensions and components. All of these tools offer a staggering amount of open source support and are easily accessible and manageable. Generate sitemaps and SEO stats with no more than two clicks direct from your control panel. Encourage interactivity without actually getting out of bed.
