I’ve been fortunate enough to have spent the past week vacationing in the Outer Banks (OBX) this past week and as I blog in the back seat while my wife drives us through scenic Virginia I am reminded of some tech adverts I saw the past few days.
Most predominately was a retail surf shops main sign out front which read, “TXT coupon to 4231 ( or whatever the number was – can’t remember right now ) for instant savings.” I would only assume that the store owners would honor the discount for those who are less tech saavy or for those whose carriers don’t provide proper coverage.
The point being to get prospective customers involved. To make them think or wonder. To provoke interaction. I’ve seen this form of response marketing not just in retail but many other venues of commerce. A hockey game posting trivia on the scoreboard or including the audience by asking them to vote on the next song to be played at the break in action.
The general publics percepion is currently very accepting and does not feel these types of communications to be gimmicky.
I never did text to get that coupon. It wouldve been nice. Surf shops in surf towns are always overpriced – I’m no sucker for impulse, in the moment shopping.
The same interactive approach should be well thought out ahead of any new web development project. What type of information do you want to collect from your call to action? A simple, “Complete this form for an instant coupon code worth 15% on your future order” is a sure fire way to secure that important contact information and improve conversion ratios. Static web sites are so 2003. Don’t get caught up in just trying to get online. Visitors won’t look at a static channel very long and they won’t come back.
