Posts Tagged ‘pushStar’

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Boy, we really are in a great place

Saturday, July 11th, 2009

As the scope of the market place shifts it is becoming more and more apparent that our person to person approach and small business mentality will weather the storm.  While larger “corporate companies” are laying off employees almost on a quarterly basis at this time, ripping the kitchen sink directly out with their bare hands and chucking it at mass marketing lists of anonymous prospects all the while offering the most gimmicky schemes to lore in new business.

So, we really are in a good place, no a great place.  The past few months we have had record web traffic, sales, inquiries and customer service reports.  I’m thankful for both our client base and network of pushStar pals.  I only wish I would have done it years before.  If you have got some skills or ideas about making a career or business for yourself it is achievable with a lot of effort.  Yes, we had some hiccups on the way as any start up does but our new software and systems integration has made our project management process all the more powerful.

I look forward to continued success through the Summer and look forward to hearing from you.

Todd
pushStar Multimedia, LLC

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What is the difference between Duplication & Replication?

Tuesday, June 16th, 2009

One of the most common questions I get is, “What’s the difference between Duplication and Replication?”

DUPLICATION
A duplicated disc is one that just has the data “burned” onto it. This is the same method as what you do at home on your computer. You buy the blank CD-Rs or DVD-Rs at Target or Walmart or wherever you buy your media and you “burn” the discs. A duplicated disc will have a blue dye or green dye or some even have a silver dye to resemble a replicated disc. More often then not you will be able to see the burn mark (the outer most point to where your data is on the media) on the recordable side.

You may experience compatability issues with a duplicated disc as they will not play in all players. This is caused by the media, the se top you are using to play the disc or a combination of the two. The drives on an older CD/DVD player may not be able to read a a newer model discs unless a firmware update has occured.

Duplicated discs are best for “short runs” (orders of 300 or less) and are most commonly printed through a thrermal transfer, inkjet or even label stickers applied.

REPLICATION
A disc that is replicated is one that has been manufactured at a plant. The process for creating a replicated disc is quite simple nowadays. A

master CD-R or DVD-R of your content is physically mailed into a plant and a “Glass Master” is generated from it. From the glass master a stamper is created a

nd the glass master is recycled. The stamper is what is placed in multi-million dollar injection molding equipment and discs are “pressed” from poly-carbonate. A replicated disc will perform 99.9% of the time.

While major studios and larger companies are always replicating media, the process has become readily available for consumers at around the 1,000 quantity (call for availability of lower quantities). Once the disc is pressed it is most commonly silk screened or offset printed.

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Internet Marketing 101

Tuesday, June 16th, 2009

Email Marketing on a budget.

Your most valuable asset as a company is your list, your database, your customers. Buying lists from brokers will cost you thousands of dollars, not to mention the added cost of printed materials and postage. Protecting that list and growing it daily should be a high priority for any business.

So, how big is your list? Are you hitting it with emails monthly? Weekly or even daily? You shouldn’t feel shy about blasting your customers with emails on a timely basis. Most receivers don’t mind reminders that they receive from companies they know. Especially if your business and customer basis is within close proximity. Remember your not spam until your in a can and if you are still coming up in your customers inbox then you are not in the can.
What kind of results can you expect?

Email marketing isn’t the golden ticket to instant sales at first. Like any form of advertising, it takes time. You should have an email signup form on your web site. Expect maybe fifteen to twenty percent of the customers you email to actually open the email and look at it. Expect twenty five percent of that group to actually click on a link to your web site.

So, if you email 1,000 recipientsand 150 open the email that means you may get 37 hits to your site. That’s 3.7% of your list which is better then most direct mail campaigns at a fraction of the cost.

So, why aren’t you using that valuable asset you already have? Your customers email address is something you should always be asking for. There are numerous Email management web sites out there to help manage your lists and emails. pushStar uses and recommends Constant Contact because of its ease of use, reporting services and reasonable pricing structure.

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