Posts Tagged ‘SEO’

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Have a Little Help From Your Friends

Thursday, January 7th, 2010

In this new year we will start out with a fresh set of downs, a clear mind and a well thought out game plan.  Hopefully we’ve all been strategizing how we are going to touch as many prospective customers as possible before either dollars run out or our competition does.  Hopefully we’ve all taken the time to research those competitors to gain valuable ideas (yeah, borrowing with a plan in mind is a good idea).  And lastly, hopefully none of us are using the word “hope” in our modern vocabulary.

As the famous playwright David Mamet says, “Hope is what keeps us alive”.  But is he speaking in the literal sense or in more of human nature?  Relying on purely “hope” is not the backbone of a marketing plan.  In fact, you should already know what your results will be before hitting submit, before typing a word or before opening your wallet.  The trouble is, how do you know if your plan was successful?  Did my efforts convert at a rate that will warrant future activities of the same routine?

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So with so much time and effort being placed on many of the more popular tools for gaining exposure in an RGB world I implore you to have a little help from your friends.  With WordPress, Blogger, Joomla, Drupal and many other third party applications I encourage you to explore extensions and components.  All of these tools offer a staggering amount of open source support and are easily accessible and manageable.  Generate sitemaps and SEO stats with no more than two clicks direct from your control panel.  Encourage interactivity without actually getting out of bed.

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’tis the season to Share…

Wednesday, December 2nd, 2009

As the end of 2009 draws near (my oh my, another decade down)  it is quite reassuring to see how far SEM (Search Engine Marketing) has come.  It’s as if it is almost respected at this point.  Not like years past where there were a bunch of hackers locked up in a closet sized office trying to beat Google at it’s own game.

The newer algorithms we are dealing with now have been established to benefit those of whom we are developing for from the beginning, our unique visitors.  And boy, there sure are a lot of unique visitors out there.  Developing fresh content for your site will not only improve your page rank but will also please those visitors and encourage them to visit more often then just the holidays.

So during the festive season of peace this year, I invite you all to get caught up in the magic of giving and “share”.  Take the time pass on a link, forward a video or just comment on a wonderful posting.  Because sharing is not only good for the poster, but also for those who have been given the opportunity to view the forwarded posts.

When measuring analytic s it has become all too apparent that attention spans are at an all tweet low.  If you can’t get it said in 140 characters then just don’t say it.  Make your tweets, posts and updates understandable and interesting to avoid high bounces.  Share on as many networking sites as possible.  Visit pushStar.com (New Jersey’s leading SEO and Web Design page) to learn more about possible opportunities in this area.

If you can’t get it said in 140 characters then just don’t say it.

So take a little break from trying to wrestle up those links (not too long though) and reach out to others, join communities and social sites such as MerchantCircle.com and offer your expertise.  So “Happy Holidays to All and to All a Good Night.”

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Top 10 Ways to Make Friends (And Build Links While Your At It)

Thursday, November 12th, 2009

South Jersey's Leading Web Designer AgencyIt’s becoming more evident nowadays that our virtual friends are of more importance then our “real life friends”.  Well maybe not in a literal fashion, but quite evident when seeking friendly links.  It is understandable that for the foreseeable future link building will remain the most important element to increasing your page rank.  The almighty Google algorithm, as mysterious as it may be, has remained constant throughout the first ten years of the new milenium and there is no reason to think that recent sales of Yahoo or releases of Bing will have as great, if any, effect on that formula.

No, that doesn’t mean go out and hit up your local link farm for 200,000 links; that is sure to penalize your site and drop you to the right of the pagination.  And it certainly does not mean that writing key word and key phrase rich content will become obsolete.  You can forget about it.  Keep typing until your eyes bleed because content will always be the other key factor to organic search results.  So what do you need to know about getting those important links to your site?  Here’s a list below:

  1. Build a Top Ten List (wow – that’s just what I did!)  Social Media is all too important to ignore and people love reading Top 10 lists way more then they do long paragraph ridden articles.  Maybe it’s the numbers or the bullets, but be sure to put them in there with a big title of “TOP 10″ and you’ll be set.
  2. Digg  It!  Be certain to include ways for your readers to share your top 10 lists on their facebook page or to digg it.  Del.ico.us is an important site and a wonderful way to get your site bookmarked.
  3. Stop the Press – So you’ve got all this great content you just wrote and you posted it on your site.  Make sure your release that content on a well written press release in HTML and PDF versions.  Submit these releases to industry news sites, eZineArticles.com, iSnare and many other popular syndicates.
  4. Get Some Friends – And I don’t mean facebook friends.  We’ve all got enough of those already.  Get to know other web masters within your related industry, trade links as well as content.  A well anchored text link that was placed by a human being is worth it’s weight in gold.
  5. Directory Submission – There is a difference between a directory (such as DMOZ) and link farms.  Directory good, Link Farm bad.  Good web master.  Spend some quality time searching your industry to find significant directories to post within.  Free links are agood and sometimes spending a few dollars is well worth it.
  6. Social, everybody drinks!  Make use of Twitter, Facebook and other social networking sites.  Recently I’ve found a lot of success with MerchantCircle.  Spend a little time with getting some connections and you’ll get some much needed organic links.
  7. Free, free, free – Craigslist is your friend, use him.  Also Yahoo Answers and Google Groups.  A great to post your links when and where ever you want is on these (and others like it) sites.  I have established entire campaigns with great success around these type of postings.
  8. Sign on the Dotted Line – Make use of that pretty signature that you spent half of the day last Friday creating while the boss was in a meeting.  Put your all important links with that signature and post away on related forums and blogs.  DOn’t be an annoyance but do contribute.
  9. Start All Over – Got another site, domain or hosting account?  Well you better be sure that you are linking between all of your sites.  YOu’ve got the domain and hosting account.  Might as well take advantage of it.
  10. Powered by You!  Design templates for OS applications such as WordPress, Joomla, Drupal and add your company name and web link in the footer.  Make certain your application works though.

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