New Jersey Web Design & SEO Blog

Email Marketing on a budget.

Your most valuable asset as a company is your list, your database, your customers. Buying lists from brokers will cost you thousands of dollars, not to mention the added cost of printed materials and postage. Protecting that list and growing it daily should be a high priority for any business.

So, how big is your list? Are you hitting it with emails monthly? Weekly or even daily? You shouldn’t feel shy about blasting your customers with emails on a timely basis. Most receivers don’t mind reminders that they receive from companies they know. Especially if your business and customer basis is within close proximity. Remember your not spam until your in a can and if you are still coming up in your customers inbox then you are not in the can.
What kind of results can you expect?

Email marketing isn’t the golden ticket to instant sales at first. Like any form of advertising, it takes time. You should have an email signup form on your web site. Expect maybe fifteen to twenty percent of the customers you email to actually open the email and look at it. Expect twenty five percent of that group to actually click on a link to your web site.

So, if you email 1,000 recipientsand 150 open the email that means you may get 37 hits to your site. That’s 3.7% of your list which is better then most direct mail campaigns at a fraction of the cost.

So, why aren’t you using that valuable asset you already have? Your customers email address is something you should always be asking for. There are numerous Email management web sites out there to help manage your lists and emails. pushStar uses and recommends Constant Contact because of its ease of use, reporting services and reasonable pricing structure.