Growing Up Tech: Kids Today in this Digital World

Our kids today are consumed by the digital world. Wether they are on their iPads, Face-Timing cousins or playing apps on their phone it is virtually unavoidable. It is the new way to ground our kids, “I’ll change the wi-fi password!” And we are all concerned with what technology is doing to our children’s brains, […]

Social Engagement: The Best Link Building You Can Do

I continuously speak regarding link building still (and always) being an important element of SEO and rankings historically as well as in the future.  Link building will always be with us, it’s just changing on how to get the best links toward your sites.  OSE and other tools offer excellent software to give a perspective […]

Social Media Ferguson: How Protesters Organization Failed

In the aftermath of a horrific evening of protesting in Ferguson Missouri, after the announcement related to Darren Wilson not being indicted for the shooting death of Michael Brown, community leaders and social organizers turned to a handful of twitter handles (notably: Netta @nettaaaaaaaa and DeRay @deray), tumblr accounts and web sites for instructions on where to meet, […]

Understanding Cross Channel Marketing and Analytics in Multi-Channel Campaigns

Tracking Cross Channel Marketing efforts by reviewing analytics, insights and other data is an effective way to understand the impact of one or multiple campaigns but is laborious in nature.  Being able to dissect the true impact and contribution from each campaign or medium and conversely relate that in a fashionable report will allow you to understand the effectiveness […]

Topic Based Search Results – The Judas Effect

A shift toward topic modelling for search has been researched and documented over the past year and may prove valuable as a shift in major search engines algo’s toward providing more accurate results related to common understanding and trends. These results may lead to better result page listings for users, but will this decrease ad revenue for […]

Using Videos to Share Your Message

You Tube, Vimeo, Meta Cafe are all great platforms to create and maintain your companies video selections.  Each providing opportunities to gain rankings and traffic within video search (or organic) as well as to position your organization as not only a thought leader but also as a brand with a message.  YouTube users are uploading […]

Mobile First: The Next Generation of Strategy

In 2014 we saw that screen-agnostic mobile platforms were all the rage of high-end agencies and industry leaders. Desktop platforms (and even entertainment platforms) have now taken this approach. Consider the Xfinity X1 platform. But they were years behind Sony’s adaptation of screen-agnostic as far back as the original PS3 roll out. Consumers are increasingly […]

Ultra-Connected – Know your Addressable Customers

Over 40% of users connect to the internet on multiple devices in a single day, as reported by Forrester, and this trend will continue. Understanding and addressing your users demand for not only brand messaging but responsive design will be the focus of many companies this year. And fully maturing an omni-channel marketing strategy to customize your […]

$49.5 Billion in U.S. Internet Ad Revenues in 2014

U.S. Internet Ad Revenues Reach $49.5 Billion in 2014, a 16% Increase Over 2013, Making it the Fifth Year in a Row of Double-Digit Growth for the Industry. Q4 2014 Surpasses $14 Billion, Rising 17% Over Same Time in 2013 Mobile Ad Revenues Hit $12.5 Billion in 2014, Representing a 76% Increase Year-Over-Year Digital Video Up […]