$49.5 Billion in U.S. Internet Ad Revenues in 2014

U.S. Internet Ad Revenues Reach $49.5 Billion in 2014, a 16% Increase Over 2013, Making it the Fifth Year in a Row of Double-Digit Growth for the Industry. Q4 2014 Surpasses $14 Billion, Rising 17% Over Same Time in 2013 Mobile Ad Revenues Hit $12.5 Billion in 2014, Representing a 76% Increase Year-Over-Year Digital Video Up […]

AOL – Powered by Bing? Google Loses Out on 10 Year Deal

The once coveted AOL 10 Year Deal that Google had secured back in 2002 (When AOL maintained a much larger percentage of the search market share) was announced Monday June 29, 2015.  This deal will increase, however slightly, the Microsoft footprint in both organic and paid listings. The deal, more strategically, will make make AppNexus the exclusive […]
Full Funnel Marketing Video Series
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Full Funnel Marketing Video Series

Over the past 15 years I have studied and learned as much as possible within the ever-changing field of Digital Marketing.  Always contributing and absorbing knowledge for clients and the community.  Now, I feel it is time to start this great project of sharing not only a series of educational videos and tools for marketers […]

Google Pirate Update: An Update

Officially, Google has announced that the Pirate 2 Update was rolled out targeting Torrent sites and down-ranking them. Here is a list of the current Top 30 Losers from Pirate. Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking […]

Growing Up Tech: Kids Today in this Digital World

Our kids today are consumed by the digital world. Wether they are on their iPads, Face-Timing cousins or playing apps on their phone it is virtually unavoidable. It is the new way to ground our kids, “I’ll change the wi-fi password!” And we are all concerned with what technology is doing to our children’s brains, […]

How to Make Your Business Successful in Digital Marketing

There are many opinions on leveraging digital mediums to gain new traffic and customers for businesses.  But many companies struggle with understanding where (or how) to get started and waste time and money.  Here is a guide to getting your organization online and how you can get more leads, recognition and revenue. Understand the Different […]

How You Should Really Look at SEO

Hummingbird?  Caffeine?  Panda?  Penguin?   What do these terms all have in common?  A direct impact on your web site and it’s position on major search engines. Let’s be honest, none of us are Google or can really “manipulate” the system to achieve a #1 position in rankings to increase conversions and revenue the way way […]

Mobile First: The Next Generation of Strategy

In 2014 we saw that screen-agnostic mobile platforms were all the rage of high-end agencies and industry leaders. Desktop platforms (and even entertainment platforms) have now taken this approach. Consider the Xfinity X1 platform. But they were years behind Sony’s adaptation of screen-agnostic as far back as the original PS3 roll out. Consumers are increasingly […]