Google Pirate Update: An Update

Officially, Google has announced that the Pirate 2 Update was rolled out targeting Torrent sites and down-ranking them. Here is a list of the current Top 30 Losers from Pirate. Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking […]

RankBrain – Can You Beat Artificial Intelligence?

Bloomberg broke the story that Google has, “turned it’s search engine over to an AI machine”. That would be RankBrain, a machine learning artificial intelligence system that is used to help process search results. Reportedly a part of the entire Google Hummingbird search algorithm, it will eventually effect the entire landscape of search queries. It […]
Full Funnel Marketing Video Series

Full Funnel Marketing Video Series

Over the past 15 years I have studied and learned as much as possible within the ever-changing field of Digital Marketing.  Always contributing and absorbing knowledge for clients and the community.  Now, I feel it is time to start this great project of sharing not only a series of educational videos and tools for marketers […]

Growing Up Tech: Kids Today in this Digital World

Our kids today are consumed by the digital world. Wether they are on their iPads, Face-Timing cousins or playing apps on their phone it is virtually unavoidable. It is the new way to ground our kids, “I’ll change the wi-fi password!” And we are all concerned with what technology is doing to our children’s brains, […]

Social Engagement: The Best Link Building You Can Do

I continuously speak regarding link building still (and always) being an important element of SEO and rankings historically as well as in the future.  Link building will always be with us, it’s just changing on how to get the best links toward your sites.  OSE and other tools offer excellent software to give a perspective […]

Social Media Ferguson: How Protesters Organization Failed

In the aftermath of a horrific evening of protesting in Ferguson Missouri, after the announcement related to Darren Wilson not being indicted for the shooting death of Michael Brown, community leaders and social organizers turned to a handful of twitter handles (notably: Netta @nettaaaaaaaa and DeRay @deray), tumblr accounts and web sites for instructions on where to meet, […]

Understanding Cross Channel Marketing and Analytics in Multi-Channel Campaigns

Tracking Cross Channel Marketing efforts by reviewing analytics, insights and other data is an effective way to understand the impact of one or multiple campaigns but is laborious in nature.  Being able to dissect the true impact and contribution from each campaign or medium and conversely relate that in a fashionable report will allow you to understand the effectiveness […]

Topic Based Search Results – The Judas Effect

A shift toward topic modelling for search has been researched and documented over the past year and may prove valuable as a shift in major search engines algo’s toward providing more accurate results related to common understanding and trends. These results may lead to better result page listings for users, but will this decrease ad revenue for […]