AOL – Powered by Bing? Google Loses Out on 10 Year Deal

The once coveted AOL 10 Year Deal that Google had secured back in 2002 (When AOL maintained a much larger percentage of the search market share) was announced Monday June 29, 2015.  This deal will increase, however slightly, the Microsoft footprint in both organic and paid listings. The deal, more strategically, will make make AppNexus the exclusive […]

What is an SEO?

I don’t think the term Inbound Marketing ever took off as a professional title. It sort of crashed right out of the launch pad. And now, as content development agencies spring up, it leads many SEO’s closer and closer to the edge. Internal marketing teams talk about their need for “content” ad nauseam. So, what […]

Selfish Content Development – It’s Not as Bad as You Thought

It is not surprising the amount of time spent on content development since the boom in late 2012. This was a time of great shift in our industry toward directing companies in education. Sharing the process of organic growth. A vocation that was a decade plus in the making. For nearly 20 years (since Web Crawler, […]

Google Pirate Update: An Update

Officially, Google has announced that the Pirate 2 Update was rolled out targeting Torrent sites and down-ranking them. Here is a list of the current Top 30 Losers from Pirate. Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking […]

RankBrain – Can You Beat Artificial Intelligence?

Bloomberg broke the story that Google has, “turned it’s search engine over to an AI machine”. That would be RankBrain, a machine learning artificial intelligence system that is used to help process search results. Reportedly a part of the entire Google Hummingbird search algorithm, it will eventually effect the entire landscape of search queries. It […]
Full Funnel Marketing Video Series
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Full Funnel Marketing Video Series

Over the past 15 years I have studied and learned as much as possible within the ever-changing field of Digital Marketing.  Always contributing and absorbing knowledge for clients and the community.  Now, I feel it is time to start this great project of sharing not only a series of educational videos and tools for marketers […]

Growing Up Tech: Kids Today in this Digital World

Our kids today are consumed by the digital world. Wether they are on their iPads, Face-Timing cousins or playing apps on their phone it is virtually unavoidable. It is the new way to ground our kids, “I’ll change the wi-fi password!” And we are all concerned with what technology is doing to our children’s brains, […]

Social Engagement: The Best Link Building You Can Do

I continuously speak regarding link building still (and always) being an important element of SEO and rankings historically as well as in the future.  Link building will always be with us, it’s just changing on how to get the best links toward your sites.  OSE and other tools offer excellent software to give a perspective […]