Using Videos to Share Your Message

You Tube, Vimeo, Meta Cafe are all great platforms to create and maintain your companies video selections.  Each providing opportunities to gain rankings and traffic within video search (or organic) as well as to position your organization as not only a thought leader but also as a brand with a message.  YouTube users are uploading […]

Understanding Cross Channel Marketing and Analytics in Multi-Channel Campaigns

Tracking Cross Channel Marketing efforts by reviewing analytics, insights and other data is an effective way to understand the impact of one or multiple campaigns but is laborious in nature.  Being able to dissect the true impact and contribution from each campaign or medium and conversely relate that in a fashionable report will allow you to understand the effectiveness […]

Social Engagement: The Best Link Building You Can Do

I continuously speak regarding link building still (and always) being an important element of SEO and rankings historically as well as in the future.  Link building will always be with us, it’s just changing on how to get the best links toward your sites.  OSE and other tools offer excellent software to give a perspective […]