Analytics4 Videos

Understanding Cross Channel Marketing and Analytics in Multi-Channel Campaigns

Tracking Cross Channel Marketing efforts by reviewing analytics, insights and other data is an effective way to understand the impact of one or multiple campaigns but is laborious in nature.  Being able to dissect the true impact and contribution from each campaign or medium and conversely relate that in a fashionable report will allow you to understand the effectiveness […]

How to Make Your Business Successful in Digital Marketing

There are many opinions on leveraging digital mediums to gain new traffic and customers for businesses.  But many companies struggle with understanding where (or how) to get started and waste time and money.  Here is a guide to getting your organization online and how you can get more leads, recognition and revenue. Understand the Different […]

Growing Up Tech: Kids Today in this Digital World

Our kids today are consumed by the digital world. Wether they are on their iPads, Face-Timing cousins or playing apps on their phone it is virtually unavoidable. It is the new way to ground our kids, “I’ll change the wi-fi password!” And we are all concerned with what technology is doing to our children’s brains, […]

Selfish Content Development – It’s Not as Bad as You Thought

It is not surprising the amount of time spent on content development since the boom in late 2012. This was a time of great shift in our industry toward directing companies in education. Sharing the process of organic growth. A vocation that was a decade plus in the making. For nearly 20 years (since Web Crawler, […]