$49.5 Billion in U.S. Internet Ad Revenues in 2014

U.S. Internet Ad Revenues Reach $49.5 Billion in 2014, a 16% Increase Over 2013, Making it the Fifth Year in a Row of Double-Digit Growth for the Industry.

  • Q4 2014 Surpasses $14 Billion, Rising 17% Over Same Time in 2013
  • Mobile Ad Revenues Hit $12.5 Billion in 2014, Representing a 76% Increase Year-Over-Year
  • Digital Video Up 17% to $3.3 Billion

The IAB Internet Advertising Revenue Report reported revenues in the U.S. rose to an all-time high of $49.5 billion in 2014. This is a 16 percent increase over 2013’s record-setting total of $42.8 billion. Tis also marks the fifth consecutive year of double-digit growth for the industry.  “The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion”, says the IAB report.

Download the ad revenue report here

Other highlights include:

  • Digital video, a component of display-related advertising, totaled $3.3 billion in full year 2014, a 17 percent increase over revenues of $2.8 billion in 2013.
  • Social media advertising brought in $7 billion in 2014, up 57 percent over 2013’s total of $4.5 billion.
  • Search revenues only showed a 3% increase to $19 billion in 2014, up from $18.4 billion in 2013.

“High double-digit growth in mobile advertising is a reflection of the continued shift in consumer behavior away from desktop and towards mobile devices,” said David Silverman, Partner, PwC US. “A prominent rise in social, a significant mobile activity, is driving growth in advertising revenue as consumers spend more time connected.”

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About The Author

Todd Bailey 15 years of Internet marketing and digital strategy development experience. Most recently recognized by Search Engine Land with a nomination for Search Professional of the Year, inducted into the 40 Under 40 for Burlington, NJ (BCT), shortlisted for Best Consultant for the US Search Awards three times and recognized by SmartCEO Magazine (CMO) as one of Philadelphia’s leading executives. He is also a US Ambassador for Majestic (SEO).

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