U.S. Internet Ad Revenues Reach $49.5 Billion in 2014, a 16% Increase Over 2013, Making it the Fifth Year in a Row of Double-Digit Growth for the Industry.
- Q4 2014 Surpasses $14 Billion, Rising 17% Over Same Time in 2013
- Mobile Ad Revenues Hit $12.5 Billion in 2014, Representing a 76% Increase Year-Over-Year
- Digital Video Up 17% to $3.3 Billion
The IAB Internet Advertising Revenue Report reported revenues in the U.S. rose to an all-time high of $49.5 billion in 2014. This is a 16 percent increase over 2013’s record-setting total of $42.8 billion. Tis also marks the fifth consecutive year of double-digit growth for the industry. “The report additionally shows that 2014’s fourth quarter numbers reached $14.2 billion”, says the IAB report.
Other highlights include:
- Digital video, a component of display-related advertising, totaled $3.3 billion in full year 2014, a 17 percent increase over revenues of $2.8 billion in 2013.
- Social media advertising brought in $7 billion in 2014, up 57 percent over 2013’s total of $4.5 billion.
- Search revenues only showed a 3% increase to $19 billion in 2014, up from $18.4 billion in 2013.
“High double-digit growth in mobile advertising is a reflection of the continued shift in consumer behavior away from desktop and towards mobile devices,” said David Silverman, Partner, PwC US. “A prominent rise in social, a significant mobile activity, is driving growth in advertising revenue as consumers spend more time connected.”