The Twitter Firehose to be Turned Back On
Data from Twitter’s user base of over 280 engaged million micro-bloggers will once again be directly connected to Google (and Spotlight search for iOS and OS X) as Twitter and Google have come to a recent agreement. Bloomberg reports, “In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted”.
Twitter CEO Dick Costolo made the announcement previously on a February earnings call. Reports are scarce on how this will differ from the 2009-2011 deal with Google. Currently Google has to crawl Twitter data but moving forward Twitter data will automatically appear in results.
This strategy is part of Twitter’s overall strategy to increase audience usage of its 500 million users. Twitter shares rose 1.3 percent to $41.26 at the close in New York. The stock has advanced 15 percent this year. Google rose less than 1 percent to $529.83.
With this back in place Twitter can satisfy investors with a rebound in currently slipping traffic and further opportunities for monetization alongside FlipBoard ads coming shortly.