Yoast SEO, first and foremost, is one of my main SEO plugin installs. No question about it. It does the work I expect and has the stable performance I want.
However, Google has launched version 1.0 on October 31st, 2019 (Posted by Mariya Moeva, Product Manager @ Google) SiteKit, it’s official WordPress Plugin available at the WordPress plugin directory for free download. Now out of BETA.
Since Google “removed the API that powered this portion of the Yoast system” just a few months back, the Yoast SEO plugin has been limited in some of it’s offering.
The “Google Site Kit”, I believe, can now be confirmed to be the Google version of that connection to WordPress for business owners, web site owners plugins and hosting companies to authenticate via a Google developed WordPress plugin.
UPDATE (5/23/2021): Google has updated the plugin several times since this post was originally published. I needed a plugin update myself and went through the process again with Google Site Kit and the oauth connection was seamless and simple.
Still, on average, there are three (3) external links to each property on each tab within Site Kit continuing the push to each individual property for more detail. not much more to see or do other than have a first/quick glance at standard & popular metrics from each platform.
Drive more traffic to your online store using performance based marketing. (Advertisement)
The Impact on Yoast
For Yoast, this eliminated some key features from the API connection to Search Console (Webmaster Tools). The Yoast integration with Google Search Console (The leading search engine) has become non-existent. The word “Console” is difficult to find in the Yoast plugin. In fact, we see no mention of Google Search Console other then for site verification.
Yoast dedicates time and contributes a great deal of information on how you can use the data you find in Search Console to optimize you site for SEO and has a robust knowledgebase of Google Search Console articles.
Google SiteKit has a WordPress support forum for questions and the development log can be found here. The goal appears to be to consolidate, report and authenticate WordPress publishers, plugins and hosting companies through a Google controlled product.
Yoast SEO for Everyone plugin has changed quite a bite, albeit you may not have noticed. You should know that Yoast 2021 has the latest version (14.0+) moving to indexables (which is just a database table that contains your meta and links) and thus moving to a relational model for fetching data.
To Try the Official Google SiteKit plugin from Google click here.
Many site owners are installing and reviewing the plugin. Search professionals are interested in the overall goal as well.
UPDATED: (5/21/2021): The Google Site Kit plugin has 4 out of 5 stars and over 200 reviews to take a look at.
Consolidate the following Google products; Search Console, PageSpeed Insights, Analytics and AdSense, for WordPress users via a Google developed WordPress plugin
Provide plugins and web hosting companies authentication process via a Google developed WordPress plugin
Present useful web site data to businesses and site owners on the WordPress platform
Yoast in 2020
Having monitored the Yoast success over decades I am extremely excited to see the upcoming development and release and always direct users to the WordPress Watch at Yoast.
Site Kit by Google
First and foremost, Site Kit is not a replacement for Yoast. Site Allows WordPress users a quick connection of all of their important Google Webmaster properties (Search Console, Analytics, AdSense, GTM, Optimize) with a quick snapshot.
Again, a quick plugin download (.zip) and install in WordPress.
A few clicks and you have your Site Kit by Google installed within WordPress.
That’s it! Wait, that’s it? Yeah, that’s it. A limited view within WordPress. So, what value does Google place on Crawl Errors? Remember, the one of the main goals of Site Kit by Google was to:
“Provide useful web site data to businesses and site owners on the WordPress platform”Google – Oct. 2019
Site Kit is a very useful dashboard collection for users. The Search Funnel combination of platform metrics and Optimize integration show some added value and future for the plugin.